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I agree with you put I also see it from their perspective. Supposedly we will be getting them from events.
They are a huge bonus, but if you don't play regularly you will likely miss them and end up investing all those resources anyway, maybe that's their play? Long term player engagement would be better achieved with more content but that's easier said than done....
They also gain player engagement.
That said, the cost of building one does need to be rather high, given the benefits.
Ultimate Hailey, Ines, Serena, Luna think otherwise.