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I believe culture determines how your chosen people see each kingdom/empire/city title. The devs pretty much dove into history and determined that while anglo-saxon people see what is now modern England/Wales/Britain/Ireland/etc. The Irish looked at it from another way. Its like America using the word Color while another country would see it as the word "Colour".
Pretty much they mean the same thing. Eire is pretty much Ireland to the rest of the world.
You'll see the same idea in Spain. The names of counties, duchies, etc. change based on whether the top liege is Muslim or one of the Catholic cultures.