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Frictionals games have a very long tail, people will buy it in time, turning a profit for the company only then.
Rebirth didn't get 6,000 reviews in a week, the Bunker got a third of that number in just a week.
monetization? do you mean marketing?
yeah in that case you're right, they barely marketed the game but I'm fairly confident it's overall good reviews and genuine status as a good game will allow it to sell itself.
I don't think more investment in marketing would have helped.