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My point is precisely that this would popularize races that no one wants to play, either because they give a low amount of XP/money or simply because they just want to roam around the map.
Want PVP races to be prioritized? Ok, so it needs a real matchmaking system that involves several servers and not just one session with 5-10 players. This would easily popular races with players that are REALLY interested in that race/playlist.
Heat's online is good, but that's if you have friends or a group of friends to race with, otherwise you will hardly get other people to race, Heat's online was very very very poorly done, so many servers are completely dead.
The keyword here is options. Given the nature of online players, if something is not worth your time, you quit out. If you feel embarassed, you quit out. Tons of more reasons why an economy just involving players online usually fails.
You need options and failsafes to create some form of engagement to address the shortcommings of human players to make things fun for those that want to actually do something there. Do bots lead to players just grinding solo? Make PVP rewards considerably more worthwhile .. so pvp would be the preferred way to go for.
But total decissions on: no ai in general .. are as bad as enforcing ai. Again .. options.
"to make things fun for those that want to actually do something there"
You find racing AI fun? Why not just do that in singleplayer? And even if someone else in the playlist quits, just soldier on and you'll still be progressing towards your unlocks. People exaggerate these issues so vastly saying "people never join my playlists" which I hardly experience at all and i play the game regularly. If you find a server where people don't join races just move to a different server. AI in online would slash the number of active human racers by half. Servers would be full of zombies grinding AI races for their unlocks