As a german player at least I really like this approach. Like Dahlia I absolutely did not think of DHL at all, and I am sure the vast majority did not either, it is a fun tidbit that gives more character but doesnt feel like a forced joke or in your face at all. I generally think the german translation of various things were done extremely clever and well, and I love how its not forced to translate everything 1 for 1, but are allowed for creativity in places that can safely have some creativity without it messing with anything

I usually dont really notice translation work in games I play (which is good in games that need to be as faithful as possible) but even in the first 2 hours I noticed how much thought went into the german translation in a way that doesnt stray too far away from the original, but also does its own thing perfectly

As a big language enthusiast I really enjoyed that aspect of this game, its sad there is so little optional dialouge because the writers absolutely nailed it

As an English player, I appreciate reading about these little tidbits. The DHL among the other names is pretty awesome. Love the care and thought that into it.

Personally I don't care much for localization, especially in my own language, but as long as I have the option to not play in my local language I'm fine.
That said, I have to say you seem to be doing a good job with the names from these examples so far, so keep up the good work for the people who do want localization. =)

I love learning about localisation!