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This post has some info, but no resolution as yet. I suggest putting a ticket into 2K support even though it may not be fixed before sale ends.
"I would like to inform you that this issue was caused by two sales (the Steam Sale and the Loyalty Bundle) occurring simultaneously. Since the Steam Sale has now ended, you should be able to purchase the game at the loyalty price."
So there was no intention to give an additional discount on the 85%.
The game is on sale now again and they fixed it now in the way that the loyalty bundle remains 85%. But keep in mind when buying the loyalty bundle you will get the same as when buying the "deluxe edition". And that one is actually cheaper on sale than the loyalty bundle. Or just get the base game on sale even cheaper.