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Some of the more valuable items can only be traded with a Trade Route but most of the early low value items can be bought and sold without any trade route at all. It's just that you then have to rely upon independent traders to visit your trading post to do the trades rather than send your own traders out at regular intervals. So it's less efficient.
I only pay for a Trade Route if I know I'm going to be trading a lot of that item on a frequent basis.
Select "export" in the trading post panel and then the number of goods you want to retain, the assigned families will start exporting.
The process is slow, especially if your traders are walking on foot, so buy two horses to increase the amount of products transported per trip.
If I recall correctly, in the last patch, traders on foot carry 5 units per trip while traders on horse 25.
Open trade routes only for valuable goods or products you want to export faster because each trader cart can buy or sell up to 50 unities at once.