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Depends on what you call "ideal." I can make a self-published game stay for over sixty weeks by selling at $15 or below - which is part of why I find add-ons to be redundant, low prices already take care of "staying power."
If it's about publishing AI games, I'll have to quote the very old, very good movie 'War Games.'
"A strange game. The only winning move is not to play."
I start my sales at $20 for standard then I slowly decrease it as the sales decline. I usually have no issue in keeping a game on the market for over a year that way