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Swtor is certainly not as populated as ESO. It uses an engine that ESO tried and discarded. Lack of cross faction and cross server group does not help either. But then, this game is best known for its solo contents.
Operations are usually not done through the queue system. The ease of forming a premade group for them depends usually on how hard the particular daily operation is. The easier ones you can get a group within 30 minutes, but the harder ones might take you several hours. Premades are also not a good environment for learning the mechanics, so you have to join a guild to teach you those things.
Subscriber population across all servers is around 200,000. The average is somewhere around 203,174, but it has peaked to a million with the launch of new expansions and I'm sure has gone even lower than this 203k during content droughts. I derived this number from a couple statements EA has made over the years:
SWTOR has a smaller community than the big MMOs, but the good side of this is that everyone has a chance to make a name for themselves. In the high population games like WoW, you see lots of players but rarely ever see them a second time. It's much harder to make friends and get to know people. In SWTOR it's much easier because if you are active in operations or warzones or any other endgame content, you will naturally begin to see the same faces.
Guilds also get a chance to build a reputation. It's not just a name. Guilds that have been around a while have a history that veteran players come to know. It might be winning conquests or being a top progression guild or PvP specialists or Republic Trooper RP. There's even guilds known for throwing parties every weekend and inviting the server to come for contests and prizes. This just doesn't happen much in the huge population MMOs. Too many people, really hard for anyone to shine.
Source:
https://www.reddit.com/r/swtor/comments/1mnz3t/why_did_swtor_go_freetoplay/