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Debate performance, candidate trust, news coverage, media bias (relations with media), weather on election day (rain reduces turnout), the state's level of absentee ballots or voting-by-mail (A place like Colorado has massive voter turnout with universal vote by mail), is election day a holiday, a bit of randomness, background (If the state has a lot of white collar workers, a businessman would do better with those voters than a teacher).
Traits definitely should have a big impact though.
In primaries voters often consider the electoral chances of the candidate in the general so may nominate a more moderate candidate then thier politics - this may also help with the over representation of Progressives in the democratic party
Also candidates gain name recognition far too easily, it takes years to build high name recognition.
Also obviously incumbency advantage, it should be measured by incumbent popularity and traits, here's a kind-of well thought out equation:
Maine's 2nd district -
Incumbent: John Doe
Term: 1
Base Incumbency Advantage: (real life average)
3.00%
Trait:
Rude
-.25%
Trait:
Charismatic:
+.75
Trait:
Non-Controversial: (Votes pretty relative to what the district supports)
+.5%
Approval:
58%:
+.6% (+.2 for every extra % after 55%, -.2 for every extra % before 45%)
Trait:
Freshman:
.35% (Given to newly elected incumbents for the first term in that position only)
Nationalization:
-.4% (If the race starts to earn a lot of attention/money from outside groups it gets nationalized, and .1% is earned toward the main partisanship of the district, so for example if the district is ME-02 like in this case, it'd subtract .4% from the advantage due to it being 4% to the right, however if it was a district like MN-03 which is 6% to the left, it would give the incumbent +.6)
Total:
4.55% Incumbency Advantage
(Others traits or bonuses)
Trait:
Old Guard:
+6% (Given to incumbents who maintain a 60%+ approval rating for over 10 terms and to them as long as they hold the position)
Trait:
Bigoted (Racist): (Rare trait or can be replaced with something else)
-8%
Trait:
Controversial:
-3% (Votes way too left or right of the district, creates controversial legislation, etc)
Weather can have an impact, but it's not huge and a good ground game can counteract it though. It can be magnified by up ballot and down ballot events. For example, if the Presidential election is a blow out, turnout on the west coast may be a bit lower which could help a local candidate with intense supporters against a more moderate candidate with broader appeal.
The biggest driver of turnout is how well the ground work has been done, accurate voter targeting, systems to get low-propensity voters to get them to the polls as well as numbers and skill of volunteers. Plus registration is important too, getting people enrolled to vote early.
Likewise who can vote is important, prisoner voting can have an impact.
My feeling is weather doesn't normally change an outcome by more than 0.01% (so decisive in Florida :P).
Turnout if one party doesn't bother in a state (Michigan 2016) can be much more decisive.
I'd model it in terms of demographic propensity to vote and intensity of support for a particular candidate. For example, a moderate candidate can be boosted by another more base focused candidate on the same ballot turning out people to vote for them, while a moderate may benefit from ticket splitting. Generally moderates are better at winning high propensity voters and base focused candidates are better at getting people out to vote.
You could give each policy a weighting for both propensity and intensity then magnify it by how salient an issue is, how local it is and who else is on the same ballot.
In terms of using GOTV in the game, it's about how much time and money goes into it and how well it is focused, IRL it's normally done on a polling place level, but for the game County level may do. I'd do GOTV as it's own tab like marketing with a map of the district (with one zone only for City Council, Mayor and School board and State Rep). Throughout the campaign you can invest money and hours into building GOTV in particular counties (or particular demographics), part of it could be in which counties your offices are. Though perhaps demographic targeting makes more sense but modeling that is outside of my knowledge.
Hope that helps a little bit.
https://en.wikipedia.org/wiki/The_Keys_to_the_White_House
-adding more than just 1 or 2 candidates at the most really for any positions other than president
-people getting too annoyed if you play lots of ads like mike bloomberg did.
-voter recognition should drop if you lose the race and gain more if you win it.
Thats all I got.
-Incumbents Popularity/Unpopularity
-National Wave--If a President is unpopular, then their party doesn't do as well as they could have
-Scandals
-If a candidate grew up in district/state for Congress vs. Being born and raised somewhere
else. (for congress)
-Endorsements from well-known politicians (especially for primaries)
+1