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My steps to success:
During primaries
1) Start your game with a heavy amount of personal funds.
2) Donate those funds to your campaigning efforts.
3) Use those funds to poll your district regarding the policies they like and their priorities.
4) Match your policies with what your base approves of. Make your top 3 issues line up with what is most important to your base.
5) Pick out policies that your base approves of above 75%. (R's is usually economic growth - this is what I usually play with. D's I think care about education and universal preschool is usually a winning issue with them)
6) Run internet advertising until your name recognition is at 100%. It shouldn't take much in local elections, just depends on total population.
7) Run television ads that hits on the policy you identified as greater than 75% approval ratings (voter enthusiasm starts at your approval ratings and can be adjusted based on what your ads are pushing out so a 90% tightening border security ad could theoretically make voter enthusiasm reach 90%)
8) Study opponents policies and find the policies that they are at odds with the voter base.
9) Run attack ads against that candidate for those policies.
10) Win the primary (Sometimes you will still lose, which would speak to you selecting a strong opponent. I ran against an opponent that had 75% party approval. I definitely ran a better campaign than them but it wasn't enough because my party approval was only 61% - so pick your opponent wisely!)
During opposition party elections:
1) Rally (Do NOT rally in the primaries unless you know you have it locked up and are getting a head start on improving voter turnout for your party. Rallies improve voter turnout but that is not very helpful in primaries since both candidates are running to please that voter base).
2) Continue running ads that are popular among your base. If you need independents votes because you are in a swing district - find a policy that your party has very strong opinions about and the opposition party has weaker opinions about - independents are always exactly in between R's and D's so you should be able to find something I's care about enough to drive up their enthusiasm.
3) Run attack ads on your opponent with a purpose (only necessary if this is a swing district). Remember, you are now trying to compete for the independent vote. You will likely find one or two policies that all parties support is greater than 50%. Try to find these issues to attack your opponent on. This has the triple threat of driving down enthusiasm among his base, independents, and your base. Worst case scenario should be driving his voter enthusiasm down among your base and independents.
4) Fund raise for future elections with any available time you have left so you have a war chest for your next election and can hit the ground running.
TIP: Avoid debates and the questionnaire popup events for local elections. If you have followed my steps above - the only likely result of those is driving down voter enthusiasm. Why? Because your voters are looking at all of your policies in totality from those events rather than the ones that you utilized to drive enthusiasm through the roof.
TIP 2: Keep an eye on your approval ratings. The way you keep approval high is by passing popular legislation. The polling you performed should be mentally noted so you know exactly what policies to pass when legislating. Approval is essentially where your voter enthusiasm will start in any future elections within that same district (jumping to presidency is basically a reset since nobody knows you)
No problem - let me know what your results are. I have typically run as an R in AZ but usually try to do swing districts wherever I can because I like the challenge. If you find any good strategies I missed or something seems off and doesn't really work with what I shared, I would love to hear about them. Given how active the dev is in this game with bug fixes, things could change quickly.
EDIT: The debate tip is only for local elections - you always want to participate in debates for a presidential election. It gives you name recognition and very large party base gains at the expense of opposition party and independent party losses (necessary for the primary - you basically select your policies will match your party's policies). The trick in presidential elections is to win the primary than get the independent vote enthusiasm back and/or just have ridiculous turnout in key battleground states through rallying.
Scanned right past this part. Yeah, that is a REAL challenge. I have never tried this but I think you could run super moderate and probably steal a bunch of votes from the D party.
I actually think I am going to try this in the next couple days now.
It actually didnt turnout too well. I lost and only got 5% of the vote. Quite a shame, I believe it was a bug or something because I had higher enthusiasm and approval... I was only outfunded.
Also could you tell me why when I do rallies in the middle of a campaign my voter enthusiasm goes down?
I believe it suffers from the same thing as the survey and debate. I noticed that last night - it seems when the election is more local - it takes your policies in totality at rallies, which is a real bummer. I guess I never noticed that impact because I have been running for president lately.
So even though I failed, I made a new game and tried again, I'm honestly amazed. I was a 1 term Representative from the NY District where Long Island is... can't remember what its called though but it's Long Island. Anyways, this nail biting Senate Victory... Looks like I'm bringing back the Socially Liberal, Fiscally Conservative "Rockefeller Republicans" back into the modern spotlight. :)
https://imgur.com/a/fKbFytA
My lets play series if you skip around thru it you can likely figure out some things if your into that.
Alright thanks! :)