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In terms of increasing voter enthusiasm, doing marketing campaigns for a specific, popular issue, can really help. For example, if you support increasing the minimum wage, and 90% of voters support increasing the minimum wage, then a minimum wage marketing campaign would move you towards 90% voter enthusiasm.
On the other hand, if you do marketing for a policy that only 40% of voters support, then your voter enthusiasm will decrease towards 40%.
Rallies also increase voter enthusiasm, but they reach only a small percentage of voters, so will not dramatically influence voter enthusiasm.
If you have volunteers doing door knocking or phone banks, they will be telling voters about your campaign platform (the top 3 priorities you chose at the beginning of the election campaign) and all of the related policies within those top 3 priorities. If voters do not like those policies, it may decrease voter enthusiasm.
When you do speeches, you are interacting with voters who have very specific ideologies (since speeches are given to members of a particular organization). If it is an education organization, your speech will be about education. And if your education policies do not match the policies of the organization, it will decrease voter enthusiasm. So my suggestion for increasing voter enthusiasm is to do speeches only with organizations that support your policies. But, depending on the type of election, speeches may not reach a very large percent of voters, and thus will have only a small impact on voter enthusiasm.
So essentially, it is about spreading the message that the voters want to hear. If you have a policy that voters do not like, try not to talk about it. Possibly have your volunteers do fundraising instead of phone banks, so they do not talk about it. Focus your marketing on policies that voters support.
Also, you can try decreasing your opponent's voter enthusiasm by using attack ads against one of their policies that voters do not like. You can learn an opponent's policies by clicking on the opponent's tab and then clicking on the Policy sub-tab.
If the election is for a local office, you will not have many resources, so there is not much you can do to influence voter enthusiasm other than giving speeches to organizations that support your policies and trying to select policies that the voters support.
I hope some of that helps a little bit.
When I get the opportunity, I will look at the concepts page and see if I can improve the section about voter enthusiasm. Thanks for pointing that out to me. :)