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This is based on an estimate of number of the total number of guilds and the estimated membership of each....very rough, as I said, but it is pretty clear that the vast majority of players launch the game directly, not through Steam.
It does seem to be a popular game here on Steam (atleast in the one's I follow).
"about 20 server capped to 40 player at english servers " Uh...I don't think you know what you are talking about.
First there is no such thing as "english server" - there are two live PC servers - Drider (Russian) and Dragon (everyone else) - it is not English-specific.
Second , you can attempt to estimate the number of different players in a number of ways. You can attempt to estimate how many players are typically logged on at any given time on the average and estimate players average gaming time per day. This would then give you an estimate of how many players play per day
You would have to check every zone in the game and how many players are in total in the different instances. Let's say you look at the most recent zone - Omu, and, to pick a reasonable random number, say there are 20 instances, some of which are maxed out with 20-25 players, while others are somewhat empty, with less than 10 players...so, maybe 300 players in Omu. Now repeat this for all the other zones. You also have to check the players in the various dungeons/trials/skirmishes, and eventually you end up with a number, say 5000 players anline at the same time on the average - the big unknown here is how long they play, and how typical your "snapshot" is - the player number are higher on weekends and during "peak" times in EU and the US than in the early morning on weekdays.
The next number you need to estimate is the average playtime ... let's say you estimate 2-3 hours per player per day on the average - then you would end up with maybe 50.000 active players. Now, this is higher than my estimate, but one reason for that is that counting players in instances will include the bots as well.
Another approach is based on guilds. Most "serious" players are in guilds, and guilds are of different sizes. Some are maxed with 150 players, but others are tiny. I estimate there are around 50 max-rank guilds (GH 20, with ~150 players), close to 200 active guilds with 50-100 players and then you have all the tiny guilds and guildless players. 30-40.000 active players seems reasonable from that point of view.
So yea, 20.000 very active, and 40.000 active in total sounds reasonable.