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Maybe people can earn a trickle of eddies letting companies advertise in their own homes?
Maybe part of the agreement to live in a location requires people to have those adds playing 24/7?
Maybe something else entirely?
(i.e, suspension of disbelief. TV shows *do* exist - we see ads for Watson ♥♥♥♥♥, for example - but the game itself doesn't have them. Because it's just a game, not a full alternate reality.)
The developer of the game 'Shadows of Doubt' has done this, as I understood it (I bought the game, but haven't played much yet).