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UK Bundle Price Epic £45.49
UK Bundle Price GoG £45.49
49p Not much difference there. Yours is Ukrainian Pricing.
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In the US:
Epic: 79.99 -30%, 55.99
Steam: 89.98 -39% 55.18
GoG: 79.99 -30% 55.99
And we don't see that kind of difference on sale in some regions.
As for the main game itself - it costs almost the same in Ukraine - the difference is like 0.013$ (a bit over one cent :) ) in favor of Steam when on sale - it truncated the price to integer value :)
And "checkmate" by Epic is their coupon "Get 33% off when you spend over..." - I've noticed that many times during sales. Kind of aggressive marketing.
It is. Epic is trying everything except right things to attract bigger audience: bribe devs with exclusivity contracts, bribe gamers with giveaways and coupons. However looks like money well is drying out and we don't hear any high profile games being exclusive for Epic, I hear that quality of the giveaways is getting worse as well. So far EGS is loosing money.
Why do I think those are not right things? How long did it took them to add cart/basket functionality? Where are user reviews? Any killer features that EGS would offer? For example Steam killer feature is community, GOG killer feature is DRM-free and in case of Witcher and CP it that they are devs so 100% of my money goes to them. What is the killer feature of EGS? Fortnite, freebies and hatred of a good chunk of the gaming community due to "exclusive deals"? Don't see how these things would produce any profit.
Though if we take the main function - software distribution and updates each system has some issues (didn't take a close look into GoG's actually) - especially when it comes to something more than "press install button", and even if the issues are admitted by the devs - nothing happens at all. E.g. you can't easily add an installed game to Epic, Steam has issues with updating games (it can even destroy your SSD if it errors out during update - I had a neverending loop of World of Warships update on an eMLC drive that is starting to loose data - the patching was restarting again and again, writing gigs of data. OR maybe it wasn't even the issue with the SSD.
edit:
In many cases Epic typically has the better discounts, imo. Aside from when Steam goes with the 70% and higher discounts.