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Báo cáo lỗi dịch thuật
Generally speaking, it all works fine and you never realise it's happening... until Steam puts a game on sale without enough keys to back it, and this happens. After all, the automated system can't work if there's nothing for it to enter.
So now it's a waiting game until they purchase more keys to cover the backlog of sales. Which, from both a legal and business standpoint, they would be obligated to do at the earliest opportunity.
(However if they can't obtain more keys, they would still be liable to provide refunds in spite of their 'no refund' policy - such policies defend against customers trying to return a product that they're not satisfied with, while a customer who never *received* the product is a different matter entirely.)