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Selling Price = Starting Price/(1 - %profit percentage)
Ex:
Starting Price: 1.99
I want to get a profit of 35% from sales per item, then
Selling Price = 1.99/(1-35%) = 1.99/(1-0.35) = 3.06
35 Days in doing this strategy, and I can confidently say I have never got a single complaint on products being too expensive.