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The intent is to provide internet users with a sense of pride and accomplishment for purchasing access to different websites. As for cost, we selected initial values based upon data from your search history and other info from recently signed terms and conditions. Among other things, we're looking at average per-user internet traffic rates on a daily basis, and we'll be making constant adjustments to ensure that users have domain blocks that are compelling, rewarding, and of course attainable via small payment. We appreciate the candid feedback, and the passion the internet has put forth around the current topics here on Reddit, our forums and across numerous social media outlets. Your ISPs will continue to make changes and monitor your internet activity to update everyone as soon and as often as we can.