3. To conduct a complete and credible analysis, we used a structured set of research methods. First, we began with preliminary research where we reviewed academic articles, media coverage, and the company’s own publications. This allowed us to understand the broader context of Tim Hortons’ communication challenges and how its reputation has evolved, especially following its acquisition by Restaurant Brands International. Second, we conducted competitor benchmarking. We examined how major competitors like McDonald’s, Starbucks, and A&W use external communication to maintain authenticity and customer loyalty. This comparison helped us identify the best practices and strategic gaps in Tim Hortons’ approach. Third, we performed a communication channel audit.

aniga negar arnem

preciate it lil twan

fkin with the new profile

did you know...there's a gym, under a bridge?

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