Shop Titans is a very polished and addictive time-management game, with a surprisingly large variety of things to do. However, being a F2P game, it pushes a lot of in-game convenience purchases. If you don't like that, then look elsewhere; otherwise, I'd recommend giving this game a shot.

The basis of the game is a very well-executed version of the standard fare: start a timer for an item, wait, collect, sell it to a customer. There are new items being introduced at a very nice pace at the beginning, and the distinctive art style serves as an incentive for you the unlock the next item sprite. As the game progresses, the timers do inevitably get longer and the crafting/selling starts to slow down. But the game then deepens with layers built on top of this solid basis.

One of these layers is assembling your heroes. You spend the money earned from crafting/selling to hire from a selection of classes, and send the hired heroes on quests to level them up while collecting loot. And while leveling, your heroes will be able to unlock random skills. Some skills are better than others, and some can even have unusual synergies among them. Thus, figuring out what is a good combination of skills and rehiring your heroes until you get the desired combination is a whole gameplay loop in itself.

Additionally, the game also has a very social guild system. Here, you can pool together your money to invest in the town to boost crafting productivity. You can also participate in the constant rotation of guild events, and help each other out to hit some milestone that grants everyone more loot. You can also discuss anything you want in guild chat or world chat to pass the time.

As for the in-game purchases, there are a lot of them but no content is completely locked behind a paywall. This is because of the community marketplace where you can buy items from other players who purchased the recipe and now can craft infinitely many copies of the item you want. Of course you can also pay to skip timers, levels, rerolling skills, gearing heroes, etc, but these are inconsequential.

Shop Titans is a very polished and addictive time-management game, with a surprisingly large variety of things to do. However, being a F2P game, it pushes a lot of in-game convenience purchases. If you don't like that, then look elsewhere; otherwise, I'd recommend giving this game a shot. The basis of the game is a very well-executed version of the standard fare: start a timer for an item, wait, collect, sell it to a customer. There are new items being introduced at a very nice pace at the beginning, and the distinctive art style serves as an incentive for you the unlock the next item sprite. As the game progresses, the timers do inevitably get longer and the crafting/selling starts to slow down. But the game then deepens with layers built on top of this solid basis. One of these layers is assembling your heroes. You spend the money earned from crafting/selling to hire from a selection of classes, and send the hired heroes on quests to level them up while collecting loot. And while leveling, your heroes will be able to unlock random skills. Some skills are better than others, and some can even have unusual synergies among them. Thus, figuring out what is a good combination of skills and rehiring your heroes until you get the desired combination is a whole gameplay loop in itself. Additionally, the game also has a very social guild system. Here, you can pool together your money to invest in the town to boost crafting productivity. You can also participate in the constant rotation of guild events, and help each other out to hit some milestone that grants everyone more loot. You can also discuss anything you want in guild chat or world chat to pass the time. As for the in-game purchases, there are a lot of them but no content is completely locked behind a paywall. This is because of the community marketplace where you can buy items from other players who purchased the recipe and now can craft infinitely many copies of the item you want. Of course you can also pay to skip timers, levels, rerolling skills, gearing heroes, etc, but these are inconsequential.