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I would guess the legit OEMs would refuse to even let you give them your credentials, though, just to avoid the legal hassles that could come up should your ID ever get stolen.
Not entirely sure why you'd need pre-installed games, anyway... it doesn't take THAT long to install whatever game you know you immediately want to play when you get your Steam Machine, and have the rest of them downloading and installing in the background.
Valve could give OEMs all their own games for free (is free for them after all), and maybe the OEMs add some more (to differenciate from the rest).
And you don't need to give your credentials to anybody. The games can come pre-installed and they give you the keys on a card, so you can activate them when you received the machine after login with your account (with the option Add a Game -> Activate a product on Steam). And you can start playing as soon as you log-in, without need to wait for downloading anything.
Not everyone has a 50Mbit/s connection. In same places we/they still have 1Mbit/s connection as something expensive.
TF2 could take a week with its almost 20GB. And it's free, so it can be preload without any problem.
The problem with your idea is it only would be useful if you order beforehand (like Dell website). It cannot be practical if you buy it on a retail store.
P.S.: My idea is like a bundle of games pre-installed (with keys) that could come with each Steam Machine. It would be a kind of promotion for buying a OEM SM instead of building one yourself.
The intent is indeed to sell these machines in retail stores. Definitely not all the boxes, but at least some of them, like the gigabyte brix pro and the alienware steam machine.
Does Valve have a way to install games without purchasing them? I wasn't aware that this was possible.
This sounds like a great promotional idea, to me. It'd be like the occasional offers you can get when buying a new GPU, get a game free. OEMs and developers/publishers can work directly together to provide these games, or they could work with the Humble guys and offer the current Humble Bundle or Humble Weekly sale with the purchase of an OEM Steam Machine, and say $25+ of the SM price goes to that Humble sale.