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With Youtube and Twitch, they have Adverts that Pay will eventually play for the bigger Streamers to continue making content.
At the time I post this, there are 30 Viewers on the biggest Steam boardcasting, while Twitch has 100,000 viewers on the top PC game, and Youtube gaming has 3000, on one of the better watched streams.
The upside of Steam is the lesser competition. If I stream the same exact content on Twitch, I'm lucky to get 2 viewers, while I can get several dozens of viewers here (I reached 100 a few months ago).
There are so many people streaming on Twitch and even YouTube that if you don't already have a community it is pretty much a waste of time if you want to start streaming: no one is going to watch your channel because you will be deep, deep, deep, deep below in the list. On Steam, the moment when you get 2 or 3 viewers, your stream already begins to be more visible and can attract more people.