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This is a question we are often asked and have often asked ourselves. The truth is, we don't really have a definitive answer and the reason is because Steam made some changes over the past 18 months to the entire store platform including how reviews are displayed and such. There really isn't a simple explanation. It almost seems that reviews are randomly displayed on a game's store page at times and other times its a different set of reviews that may be displayed and not always the best or most popular ones.
However, there are some things we can do as curators to help the success of our personal reviews even when Steam seems to be a hindrance. I will list them below (this will not be a short answer) and I hope they can help get you started. There is no shortcut to successs but these tips will help increase your chances.
Review Tips:
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One last thing, even with all of these tools there is no guarantee for success. Some reviews will flourish while others seem to slither into oblivion. There are some users who will troll a game's reviews regardless of what they say since they either love or hate a game and could care less about the info you provide - their only purpose is to help or hurt a particular game. This is a flaw within the review system and Steam has made no effort to remedy it. Don't let this discourage you though. And, keep in mind that the more popular a game is, the more users will visit a store page and that translates into more opportunities for your review to get noticed. Anyways, I hope these tips help. Good luck!
The thing is it's a joke review. Go to Melody's Escape and you'll see my review. I reviewed it when it first came out, and I think that's what made it onto the most helpful section.
Even with that, I couldn't tell you who is the "Totalbiscuit of Steam Reviews" though having some sort of "semi-Celebrity" status can certainly help.
My review ratings are sporadic. I have one review with 122 helpful ratings. Another with 56. And a handful at the 20-35 range. Most have one helpful rating or zero. I could write a lenghty post onto why, but I don't think anybody is going to read it all (it'll just be rambly anyways)
Ultimately, being a "Top reviewer" is about providing enough info to a potential buyer when they're ready to buy. Somebody like Tamaster provides a detailed review with screenshots everytime, so you know what to expect. That also means having that info when a user eventually scrolls down to the review section to start reading. That can be soon after the game releases, after the game has got enough media attention, after the game got a big update or came up in some news story, after somebody got a raise/bonus and can finally afford more games, or until their next bi-weekly, or monthly paycheck. You could game the system a bit, but at that point, it'd require a large time investment to make it work, so reviewing needs to be a hobby/side job for you almost.
This helps you gain more visibility and followers. Additionally, if they follow your Curator page, your reviews will appear under all games you review, increasing exposure during sales when more people are checking out reviews.
There's also a section called 'What Curators Say,' where your review can appear even to users who don’t follow your Curator page. Using Curator pages effectively can only benefit you in the long run by driving more views and engagement on your reviews.
Personally, I use GPT to help with the setup of my reviews, including the formatting, and since I’m a furry, I like to incorporate my own unique furry style into them. If you have a moment, you should check out my reviews to see the formatting and style I use—I’ve put a lot of effort into making them stand out.
So far, I’ve written over 400 reviews using a single account, which is about a third of what your team has been doing collectively across multiple users. I’ve noticed that 18+ games tend to drive the most activity and engagement, as there are so many eyes on those games. People often check out the reviews, leave comments, and interact with them, making those my most active reviews in terms of visibility and feedback.
It’s all about finding ways to stand out, and it’s great to see that the Google Doc is helping others get started!