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Usually a random background, emoticon and a chance at a discount coupon.
66% OFF Gettysburg: Armored Warfare
66% OFF Sins of a Solar Empire: Trinity
A Steam profile background
Random emoticon (
100 XP for steam levels - Giving increased booster pack drop and more friend slots
Extra trading card (during sale) or coupon (outside sale)
You lose the cards from your inventory you used to craft the back, however you can still view the full images on the badge page (even if they greyed out with your progress to level 2/3/4/5 of the badge)
Other than that.. fairly pointless showoff/feel good stuff.
If you are not interested, just sell the cards on the market to give a little buffer to your steam wallet!
But really, it's up to you.. I like gaining pointless stuff like these, it offers something to do on the side. I haven't put any cash into Steam Wallet & yet still crafted stuff & got level 12. Still got a bunch of cards left too. Could have bought a -£4 game after selling a foil card too :)
(assuming your time is worthless !
Is the general consensus that the Steam Summer sale cards and emoticons will be sky-rocketing in value in a few months? I did consider this but I'm not sure by how much. I've saved a good 14 cards plus the emoticon and background so I really hope so.
But take
People can be crazy of collectable stuff, and even more so if they are limited and market is the only way to still get them!
Quite how much they go for after x months / years.. who knows... might be interesting to see.
Oh well, I suppose the best thing to do is just wait and see. Was considering snapping up a load of SS cards while they're cheap just incase. Probably do that depending on the price of them come pay day
It would be nice to see some options for the backgrounds (a slideshow feature e.g.); even better would be a trading hub for emos/bgs.
Edit
=====
There is a Community Group for trading of emos/bgs: http://steamcommunity.com/groups/TradingWin