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Devs/pubs set the prices and discounts for their products.
And most just wait until the Winter event that's weeks away.
Indeed. End of year is a pretty intensive sales period and for the most part devs save their best hits for the winter sale, which is the biggest event.
But fear not, that sale will also be 'the worst sale ever'.
You can pretty much get any game at the same discount by scouring other sites throughout the year. Publisher/distributors cycle them on sale on all the sites. One week it will be here, the next somewhere else, and the next somewhere else.
In fact, I did price matches this year with a number of sites and Steam was almost always higher by a few cents to a few dollars. So, I bought my games elsewhere and added the keys to Steam. Games used to have a little better discount during storewide sale "events", but that hasn't been the case for a number of years.
I, of course, can't speak for all 5000 games on Steam, but it has proven to be true for my 150 game wishlist.
There are over 86k titles on Steam.
This is actually just a tired argument. Although it's true that steam does not set the prices, there was a time in the past when they were just growing that they would actively advocate for better pricing during their events. it would not be unusual to see 75-80% off legitimate base prices. Whether they would forego some of their profit or convince pubs/devs to do the same, the result was great bargains for the consumers.
Then came a time when Steam grew so big, they stopped trying. Other sites were getting mad at them and there were articles about it. So, Steam shifted course and were so big by this time that they could afford not to bother anymore.
What was "suggested" in the past has nothing to do with the present...
https://partner.steamgames.com/doc/store/pricing
https://partner.steamgames.com/doc/store/pricing#5
Those are only for Summer and Winter.