Why is the steam summer sale so short?

[Gerezeu]

So that's the last day of summer?
It should be all summer

[Werner Ziegler]

it's always lasts for about two weeks

[Gerezeu]

But why?

[Seretti]

Originally posted by Tuneta:The Fulgerul:

But why?

Because Valve decided so.

[僕の名前 (仮)]

You can't have summer sale for 25% of year and then winter sale for another 25% of year.

That would be sale ending for half of year.

[StickyPawz]

To give you the rest of summer to play all the new games you bought, silly!

[Washell]

A sale that ends makes more money for Valve and all the developers/publishers that a sale that lingers on all summer. To give one example to illustrate it: You overestimate the number of games you'll be playing, and buy them all during these two weeks, with most of them ending up in your backlog at the end of summer. In a whole summer sale, you buy each game when you get to it, and end up buying fewer games at the end.

[Gerezeu]

Originally posted by Mittenz:

To give you the rest of summer to play all the new games you bought, silly!

So you say if you buy games you don't have time to play them if is still summer sale

[Gerezeu]

Also I know it is named summer sale because it is on summer, but it should be like longer

[Gerezeu]

Originally posted by Washell:

A sale that ends makes more money for Valve and all the developers/publishers that a sale that lingers on all summer. To give one example to illustrate it: You overestimate the number of games you'll be playing, and buy them all during these two weeks, with most of them ending up in your backlog at the end of summer. In a whole summer sale, you buy each game when you get to it, and end up buying fewer games at the end.

they make more money because most of the players buy games on sale

[Seretti]

Originally posted by Tuneta:The Fulgerul:

Also I know it is named summer sale because it is on summer, but it should be like longer

Nah, ~2 weeks is just perfect length for a big sale in my opinion.

[Not the Momma]

kek

[Washell]

Originally posted by Tuneta:The Fulgerul:

they make more money because most of the players buy games on sale

You'd think so, but no. But there are entire volumes written on human psychology, how we make purchasing decisions, and how to apply it all to marketing and selling your product.

I'm not going to give you a marketing 101 in here, so if you really want to know, google away. The end conclusion you will reach is that a two week sale followed by 10 weeks of summer and regular dailies/weekend sales makes more money than 12 weeks of all-out sale.

[tiz]

is the picnic summer sale also the summer sale cuz my bday is after the sale

[Seretti]

Originally posted by Adventure_tale:

is the picnic summer sale also the summer sale cuz my bday is after the sale

Yes, this is the summer sale.

[tiz]

Originally posted by Seretti:

Originally posted by Adventure_tale:

is the picnic summer sale also the summer sale cuz my bday is after the sale

Yes, this is the summer sale.

well im gonna go cry under my bed thanks valve