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1. Badge collection (though leveling is an ancillary effect of gathering badges)
2. Having a large list of friends
3. Being able to use more showcases on your profile
4. Having a slightly better chance at getting gratis booster packs (either for badges, again, or to sell)
5. The .... questionable .... impetus to impress some people, who think high level indicates some sort of authority (and it’s sketchy to level up for such a purpose).
Here are the kinds of benefits you get from leveling up your profile:
* more friends list capacity, which is only really meaningful if you have like 200+ friends.
* occasionally, a space for a Steam profile showcase box, which is obviously just tied to Steam
* occasionally, increased chance of getting trading card booster packs, which in turn help you level up. (unless you sell them for Steam Wallet credit on the Steam Community Market, in which case you can use that money to buy games...but only on Steam.)
So basically, it's just a way to make you more invested in using Steam more and more.
"But that site is legit! I saw it in a youtube video!"
"That guy got his account unbanned!"
"his profile has lots of +rep!! he must be totally okay to trade off steam with!"
....
People are dumb as a sack of hammers, sometimes.
You're investing your time to do that. That time could be used to make more money through the real stock exchange for example. Or doing more work etc.
How much time you need to spend to buy an AA game with just crafting?