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You can still directly invite any of your friends to groups that you are in. You can do this from their profiles under the "More" dropdown on the right.
The steam groups will no longer grow anymore and nobody will start a new group from zero... with time, this part of steam will die.
The great groups will remain but every smaller group will die.
When I started with my group, the only thing that gave me strenght to continue my work was see that people are joining and enjoying it... but now, only the old groups will remain.
And BDK (my group) started like a key drop group... today we are way bigger than this... we post everything we want and like, make events on games and other plataforms... people cant post what they want in other people group... they are limited only to read and comment and there aren't no liberty on this...
I know that are a lot of steam groups that only spam things but the easiest way to resolve this problem is take off a button from the interface... It prejudice the good groups and make nothing to this spam groups that grow by making a lot of cheap games giveaways on sites like gleam.io to get a massive quantity of members.
Steam staff members are becoming more and more lazy to resolve problems.
they dont give a f**k to the community.
It isnt preventing only spam... its preventing the groups to grow.
Those who are REALLY interested in joining a group will find them.
I can understand that you won't agree; but say "thanks" to this very high amount of.users and groups which had abused the system for years.
I own a group for 2 years and I have a solid quantity of followers... my group will go on. But I know that's exists a lot of people who use steam like a social network... they dont even play games a lot, they just find a community to make friends and socialize... with this change a lot of groups will die because the owners will start to give up and "quit" their groups... people who uses that groups will start to move to Discord, facebook and other things... Steam will start to loose a lot of people.
The diference btwn epic and steam is the comunity base... if steam become only a place to buy games is a way better deal buy games on other places because of the price.
What I'm telling is based on experiences and facts, and I'd say most users don't care about groups.
And what is a community when user are annoyed of those spaming invites? My ignoring list of invite-spamers is longer than my list of games.
People dont know about groups because is a underground thing... but theres a lot of good groups and a lot of people who enjoy them.
I started on steam because of a L4D2 group a lot of years ago, and I continue here because of a group too.
My ignoring list is big too, but this list exists just for this purpose... if you dont want to join a group, you dont join it and ignore the invite... simple like this. How many times group invites have hurt you? its just a little green number that appears on the top of your steam...
And people know about groups, it's even a task for the community badge if I remember correctly - they just don't use it because it isnt that important as you think it would be.
At the first place, Key Drop Groups (or at least the most of them - by experience) are exactly a reason why mass invites got deactivated. "Invite your friendlist to participate"... Blargh... As one example. Many people abused it, the deactivation isnthe coreect consequence.
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Logging in, there's a nice 13 popping up. 13 invites for random groups, sometimes even more. Do I have to accept that spam? No.
The invites are not only spam... if I like a group I want to invite some of my closest friends for this group... and this is the only way to grow on the beginning.
Today on my group new members come from other plataforms that I use, like website and YT... but a lot of people is asking me how to invite friends to BDK and we are loosing a lot of potencial active members because of this change.
The abusive groups will continue to grow because of massive giveaways... and them dont bring a useful content for it members... but i dont want to discuss it anymore... I just wanted to make a post of this on the oficial forum and I think that it have enouth comments to atract attention.
If your group is interesting or important it will grow by itself. The only reason you're complaining is because you yourself own one of these key drop groups lmao. stfu.