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The chinese gaming market is huge only for certain games, mobile games and some online ones. Before PUBG came most people haven't even seen here any chinese.
Mexican or Porto Ricans wanting to learn English. Maybe some folks would like bilingual software because they were brought up in another country so maybe they would prefer spoken Italian with English subs? It a big idea and eventually it will be a high demand technology.
Spoken language does not always equal written language.