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Though that being said some of Feral's stuff has started to appear on Steam.
It wouldn't even matter what platform a game was *sold* on, since that has nothing to do with anything. They COULD track which platforms a game is downloaded to -- you can't download a game on another platform (at least not officially), so if a user downloads a MacOS game, chances are that he's on a Mac.
It might still be "unfair" in a way -- people might just be downloading a game to a Mac or Linux box "because they can".
Tomb Raider for Mac will be released on Steam on the 30th, also ported by Feral. I would say its just a matter of time till older mac ports from Feral make there way onto steam.
I'm curious where you heard that as I wouldn't assume this is true. Valve is known to track everything on steam, just look at the statistics page, so i'd venture to guess that on which platform a game is bought is being tracked too. I remember Aspyr's old argument for not selling games on steam was not being able to control the price during sales; luckily they came to there senses, as valve has repeatedly revealed how developers make many times more money for there games during steam sales then any other time of the year.