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Half right. They actually use it as an emote of sarcasm that originates from a Twitch/Justintv user.
Actually I'm aware of that too.
The Kappa icon came from Josh DeSeno’s face (back when Justin.TV - a webcam streaming service was around), as he hid it as an easter egg under that word.
He was interested in Japanese folklore and Yokai:
http://yokai.com/
Which leads you back yet again to a reason way people made it go viral and started using it early on just trolling kids. The root cause is still the same, it's just got his face stamped on it for others reasons.
http://yokai.com/kappa/
I need to give things a purpose...
Else it would be just a fidget spinner craze or a teletubby episode of meaningless repeating pointless cycles numbing the brain from any logic. There's nothing really wrong with that, but doing it day after day after day, seems a bit...
Wow, I just noticed the date stamp. Dang memes, will they never die! Who necroed? (insert necro meme here, which will logically de-evolve to some type of necrophilia joke and overused to the point of mere shock value)
But everything is always going to have all types of people chipping in, yes some people made hitler pepes but that doesnt make pepe a hate thing on jews, blame the creator not the creation.
But that's the main issue with memes, there's multiple creators. It's only a matter of time before one applies negative values to it.
Most take a kids show, as the meme will be mostly focuses towards young kids.
For example: Lazy town
One then jokes and mocks about the guys terminal illness of cancer for a shock value reaction.
Another branches off into the pedo side, attempting to encourage underage sex of young girls (I kidd you not - Cooking by the Book was a grooming tool for those seeking to take advantage of young girls).
These will repeat and branch out, till the root causes are clouded.
Come on the lazy town wasnt making fun of robbie rotten at all, lazy town has always been a meme "You are a pirate!", Hell even if it was laughing at him (which it wasnt) it helped him a lot with his cancer treatment an arguably save his life (Like the hugh mungas meme), the actor has stated how much he loved the memes and actually joined in it himself.
When they do a meme about a gorilla's death as a joke, then repeatively do more after the zoo asks them please stop this disrepect. I think you get the point... dank memes are so funny, nah there's nothing remotely funny about it, it's merely trying to get a certain group to be triggered and laughing at that. That's the main purpose. One group doesn't care, while the other group is affected by it. Edgy kids become addicted to this as it's a form of attention towards them (positive or negative attention doesn't matter).
Some people might try put a good spin, others a negative spin. The point is just craving of attention. Hense the topics of memes and sharing of them, collecting, recreating, etc.
So you are into the meme jihad wars then?