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See I saw even some new game like ff7 rebirth has an orchestral musical concert for it after a few months released later. I am not sure why it happens so common when you can just setup a normal concert. Is this a new trend or something ?
Japanese market is always unique compare to the rest of the world.
Even stage play based on anime are popular.
Since their music is of high quality, people like to hear it outside of the game too. Supply and demand. I know I'd go to a performance of any of those artists. And obviously many people enjoy those performers' music outside of games/anime as well.
I honestly do not understand the question. Why is this strange?