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*drops mic*
I usually target broad (no interests) when testing and let Facebook's algorithm decide who best to show the ad to. Are you saying it's better to target different interests related to my niche?
What are your thoughts about going broad?
Thank you.
It sounds like you need to set the max CPA/CPI.
You are bidding for the highest search result position to advertise upon, yet bidding against others who are likely large companies, etc.
It can also depend on the targeted keyword(s) to the cost of them to get quality traffic that will actually likely go and purchase your product.
You can also add rules to stop the ad campaign after going over a certain budget limit. Another way is to reserve a max price for the ad, rather than bid for a high position.
I would suggest looking up "Facebook ads Cost Capping with Shopify Dropshipping" on Youtube or similar to get a tutorial upon it.
https://www.youtube.com/shorts/_ntqtOi9oZI
There is also support from Shopify itself to setup Facebook ads:
https://www.shopify.com/blog/facebook-ads-cost
Thank you Azza, this is helpful information!
For instance, EcomHunt has a Saturation Meter that shows how many stores are selling the product...
Have you ever sold a dropshipping product that has no competition?'
Thank you
It's similar to how you find "keywords" that have little to no competition for websites SEO.
Depends if you want free or paid? Do you want to search online via a website or download an app to deep dive scan with a web crawler?
I would personally recommend "Google Trends" and "Google Keyword Research"... you will need to sign into a Google Account, but otherwise it's free and kept up to date with all the Google search results.
You can compared the Global Search Volume vs the Advertisers upon it.
You would consider a large range branch of products - such as:
- "health and personal care"
- "pet products"
- "bluetooth gadgets"
- "smart home devices"
- "gaming accessories"
(etc)
From there it will mention what people search for and you dive down into narrowing it to a certain product. The product with the most searches and popularity going up on it, yet doesn't have a ton of advertisers already upon it.
Another to consider would be Dropship IO: https://www.dropship.io/
However, there's only a 7 day free trial, then it costs monthly or yearly, the price ranging depending on how many searches done per day. Yet the 7 days might be enough to find one or more Nichie products.
I personally like SEMRush:
https://www.semrush.com/
Yet again it's only a 7 day free trial, then it costs monthly (a lot more) and more designed for webmasters SEO than just product selling. That's likely overkill for what you want.
Would you recommend reselling brand name products on Amazon or Ebay instead?
Jim Edwards is the author of the book Copywriting Secrets. He said that cold traffic is the most lucrative but also the hardest traffic to convert.
Whereas, if I resell brand name goods that are in demand I'm dealing with hot traffic. Hot traffic converts at 10%, whereas cold traffic converts at 1%. Facebook = cold traffic. Amazon= hot traffic. With Amazon, no advertising is required when reselling brand name goods (as opposed to building my own brand)