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Apexnexius May 15, 2022 @ 4:31pm
Why doesn't Japanese gamers buy the Xbox Consoles ?
Why ?

Xbox Series X/S - 0.19 millions sold
Xbox One - 0.12 millions sold
Xbox 360 - 1.66 million sold
Xbox - 0.53 millions sold

What are the reasons behind this ? :lunar2020thinkingtiger:

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Showing 1-15 of 98 comments
Devsman May 15, 2022 @ 4:42pm 
Originally posted by The Tops:
Maybe they'd rather buy Japanese products, such as Sony's playstation(s).
That's my guess. But it's just a guess.

I never bought an Xbox either, as a result of a PR screwup. Not that I held a grudge over it or anything, but because I never knew anything had changed. When it first got conceptualized, the concept was to make a PC/console hybrid, which was a terrible idea then and it's a terrible idea now, even though it's been standard business for three generations.

They backpedaled on the idea hard AF but somehow I never got word of it until well after the launch of the Xbone, and at that point I had stopped buying consoles, lol.

Anyway, I doubt that's why Japanese gamers don't like them.
Yzal May 15, 2022 @ 4:54pm 
Because they've been brainwashed by Sony since they were born.
Last edited by Yzal; May 15, 2022 @ 4:54pm
In an interview, Phil Spencer, the CEO of Microsoft Gaming and head of the Xbox brand, said that the reason is because of the games. Japanese players prefer games made in Japan, and also overall besides shooters, other types of games are more popular like RPGs. On top of that, at the time of the Xbox's creation, gaming was still mostly dominated by Japanese companies. If you're old enough, you may recall there was a time when Sega still made consoles. There was no Xbox yet. Nintendo and Sega were already very big, and Sony had already made the first PlayStation in 1995 and the PS2 in 2000.

From the perspective of the Japanese market, here comes a console from an American company which has no experience in making gaming hardware. It's no surprise they struggled from the start to get into the Japanese market.
Siluva May 15, 2022 @ 5:20pm 
I don't see the point in buying an Xbox personally.
Meove May 15, 2022 @ 5:33pm 
because Xbox have no marketing in Asia region... and the other console are much better with they suit game genre
permanent name May 15, 2022 @ 5:37pm 
Because Xbox won its generation in Japan and Sony flipped the ♥♥♥♥ out and went full Zaibatsu over it, perpetuating an ongoing trade war between Japan and the US for the past 20 years.

It's mostly centered in the cultural sectors. SK has been mercing for Japan while Sony buys up most of the US film studios and large swathes of the music and entertainment sector, and the US has been pushing NK aggression and encouraging cybercrime to frighten them both in response.

People coming of age in Japan today have grown up in this circumstance and believe it is normal.

China's been playing peacemaker and also lesser bully between the K's and Japan and the US, which caused the US to freak out and go full fascist and start a trade war with China.

Essentially isolating them from every electronics manufacturer besides Taiwan, who they still only sort of kind of halfway support, and causing the current chip shortage.

And also isolating the US from all of its trade partners and allies, except Israel who doesn't really count as either.

Meanwhile both Sony and Microsoft have had skyrocketing production costs from selling at a loss for 20 years, and their consoles are expensive and offer very little.

So people stick to Nintendo, PC live service, and mobile games, mostly.
Last edited by permanent name; May 15, 2022 @ 5:50pm
because they see xbox as an american thing since sony, nintendo and sega are japanese, patriotism still strong
Cqllel May 15, 2022 @ 5:42pm 
Xbox doesn't have much to offer. Japanese people aren't dumb, they either buy a Nintendo Switch or build a PC. Or Sony's consoles, even
Castyles May 15, 2022 @ 6:46pm 
Culture. Only aggressive marketing can switch that.
Affronter May 15, 2022 @ 6:51pm 
Maybe they would if the console came from a vending machine.
permanent name May 15, 2022 @ 6:51pm 
Originally posted by Castyles:
Culture. Only aggressive marketing can switch that.

MS actually considered Japan a dead market and only marketed the original Xbox very lightly.

The culture picked up on it though, and it wound up with 70% market share for console sales.

Meanwhile fighting culture has been a losing battle for Sony, as well as Microsoft and its creation clubs.
Last edited by permanent name; May 15, 2022 @ 6:52pm
Castyles May 15, 2022 @ 6:59pm 
Originally posted by Lumehr:
Japanese-made & marketed Playstation exclusives are plenty, while I can not name an Xbox Japanese exclusive game.

So, it would be a loss to buy an Xbox in that circumstance.
Magatama, N.U.D.E., Wrestle Kingdom and SMT: Nine. You're welcome.
Natural Love May 15, 2022 @ 7:04pm 
What does Microsoft have to offer?right it’s gamepass, gamepass etc the only thing they care about. Renting licenses to you and buy every possible studio because they have money. At least sony and nintendo trying to innovate even if they are both a bit scummy as well but microsoft will always be the worst. I hope gamepass fails in the long run
permanent name May 15, 2022 @ 7:13pm 
Originally posted by Gg Unit:
What does Microsoft have to offer?right it’s gamepass, gamepass etc the only thing they care about. Renting licenses to you and buy every possible studio because they have money. At least sony and nintendo trying to innovate even if they are both a bit scummy as well but microsoft will always be the worst. I hope gamepass fails in the long run

People are very happy with Sony's gamepass iteration. Microsoft's is failing because they feel like they need to be unique.

Nintendo has a key patenting and licensing issue which compromises it from the perspective of national security. So the powers that be support other companies, which doesn't leave them all that much to work with creatively. Meaning they're just mining out old properties, since that's how they got in that hole in the first place.

And the companies which other companies are supporting are international powerhouses, like Sony. And they aren't exactly being generous about their position.
Devsman May 15, 2022 @ 7:39pm 
Originally posted by Lumehr:
Japanese-made & marketed Playstation exclusives are plenty, while I can not name an Xbox Japanese exclusive game.

So, it would be a loss to buy an Xbox in that circumstance.
Only one I can think of was Tales of Vesperia, and that was ages ago, and ended up getting a port within the generation anyway.
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All Discussions > Steam Forums > Off Topic > Topic Details
Date Posted: May 15, 2022 @ 4:31pm
Posts: 99