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Games don't need to be $70. Video games are bigger than Hollywood and the music industry combined. The average AAA title costs $80 million to make and can rake in more than a billion. Rockstar has earned earned more than $6 billion on GTA 5 alone (that's after Microsoft and PlayStation take their cut) and spent $265 million making it. GTA 5 is one of the best selling games of all time. Games don't need to be $70 and GTA 6 certainly doesn't need to be $70.
Even though I feel like Nintendo is slowly sliding towards them.
Which most definitely wont jeopardize their entire company.
Ditto. Couldn't care less.
Not that I would ever pay 70 bucks for a clunky game with PS2-era graphics. But to each their own.
Well yeah people would be surprised if that were the case, because they would have grown accustomed to the price, but it is not the case. Forty years ago would have been 1983, and I know that the typical M.S.R.P. of a game was to be $50[techraptor.net], which is $20 less than $50, and it stayed that way for a long time. It was like that from 1989 when the Sega Genesis was released through to to at least 2012 when the Wii U was released.
Moreover, it isn't just a sudden jump from $50 to $70. It went to $60 first. It has only been 11 years since then, and during that time it looked like the price might even drop to $40. Considering that the $50 era lasted for 23 years, I do not think we were expecting another price hike for at least another decade or so.
Coronavirus lock-downs just ruined the economy, so we are experiencing inflation at somewhat of an accelerated pace. It is kind of understandable that game developers might want to try to raise the prices to keep earning a wage that maintains their standard of living in face of that. However, the fact of the matter is that in a time of need, luxuries are usually the first thing to be cut from the budget, so even $60 probably is not sustainable at the current rate of sales, so I do not think that is what is really happening.
Now lock-downs were a bit of an exception, but that is only because people found themselves with a whole bunch more free time to bide. Now that people are getting back to work they are not going to want to play games as much, so the only way this move really makes sense tome is if they anticipate losing some sales from the poorer customers and want to make up for lost volume by getting more profit per sale from the richer ones who can still afford to buy games.
They know the rich people were willing to pay triple price just for a new G.P.U. rather than wait it out for another generation, so 15% extra might not seem so far fetched to them.
That is just a guess though. If I am right, we shall see how this pans out for them.