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And other times it’s a stylistic choice, because people enjoy pixel art.
Do you know how to draw 2D art very well?
No?
Do you have any spare money to hire artists for your entire game aside from promotional art?
No?
Then what choice do you have other than drawing pixel art?
Learn to draw?
Well that would take years to become a real good artist and some developers just want to get their game out as soon as possible.
Pixel art is commonly used in 2D indie games either because the developer can't draw 2D artwork or they're simply aiming for a retro-style game so pixel aesthetic would be more fitting. There're lots of people who enjoys retro gaming that would be into that anyway.
3D games usually need an expensive engine and a lot of work and a larger team to make a half decent 3D game. 2D can be done with a small team and in many cases solo.
retro styled 2D games also pay homage to the classic games of the past (unless the game sucks ofcourse)