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Just take a look at the German BPJM... you really don't want that!
Small chunks of change...
How does that impact costs for consumers? It doesn't.
Even better... https://www.esrb.org/blog/esrb-extends-no-cost-rating-service-to-all-digitally-delivered-games/
Or parental advisory stickers on music.
Yea, my parents often act like these ratings are the law >:(
Just because they can and do, doesn't mean they should. There is a thing as a target audience for a reason. Rockstar didn't make their games for children who haven't even hit puberty. And there should be a way to make people aware of what the target audience is.
That's twisted. Nothing else to say there.
So since the OVERWHELMING MAJORITY (66%) of parents don't care what rating a game has, why do we have the ESRB again? Why do companies like Target, Walmart, etc. hold developers hostage to getting a rating?
All smoke and mirrors: "See, we did something!"
It serves no purpose for the majority of game buyers.