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This seems the most legit comment (best answer to the question).
Not only is bnet a bad launcher with horrible features you can't turn off, it is also a way more niche launcher whose main userbase isn't really into "competitive" FPS games.
CoD was never big on PC (feel free to check Steam charts) and bnet only made it worse for the series.
CoD is doing well on consoles and PC is lucky it has basic crossplay now. PC BO4 is dead, while on console it is still thriving. Reason being no crossplay.
Steam could be a lot better in terms of features and stability (dumbass weekly maintenance), but it still beats every other launcher out there for having the largest userbase and best experience.
When you buy on Blizzard, they get 100% of the money
When you buy on Steam they get 70% of the money
now you see why they don't want to sell on Steam?
Man to be honest its like dota2 or fortnite. Warzone is just like any other flag bearer. Same thing with playstation and xbox games
Because they prefer 100% of the money than 70%
Old thread but whatever. Here goes.
A launcher is no longer "just another launcher" when the game selection becomes proprietary. You're now talking about a platform. There is no longer anything unique about the original Nintendo Entertainment System. My calculator can run Super Mario Bros. However, only Nintendo hardware is legally allowed to run the game. My calculator is therefore "just another launcher." An NES is something different. That's why NES Classic is currently selling for around $200 on Amazon.
Activision is attempting the same approach with launchers as every major company attempted with consoles at one time or another. Get the user on your platform with one or two major games. Now that same user is brand locked to the rest of your lineup. Switching launchers is easier than switching consoles. However, most users don't want a bifuricated online game collection. They don't care which launcher but they don't want more than one launcher. That's exactly why people keep asking "Why not on Steam?" all the time. It's not about community; it's about convenience.
For my part, I opine platform specific gaming niched within the PC realm violates the entire principle of PC gaming. PC gaming is by definition cross-platform because no two PCs are ever exactly alike. Launchers are emulating a console on your unique PC thus virtualizing away your system's uniqueness. They can develop specifically to their environment and, by the way, prevent you from running other games in that environment. Doesn't that sound like a console to you? The implications aren't great for future gaming.