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Popularity is mostly made by markteing.
Just check how many good games are underrated,like Spec Ops,Max Payne,The Darkness and more.Those have good ratings,but are less popular than games with whole marketing stuff.
Popularity does not mean quality.
Unfortunately there's some overlap between the two. Because a game is popular people will give something great ratings even if the item is crap.
Popularity and ratings must be carefully weighed, unless this is a single player game where it doesn't matter to anyone but yourself. The things mentioned above matter more to me for the long term.
Also if its simply a matter of popularity then even some questionably bad games get high marks... on this top 100 list.
http://store.steampowered.com/stats
Because if a game ( or online shops ) are not popular, I might think that there aren't exactly many reviews.
For example... there's this online hardware store that has around 500 ratings and an average score of 4.8 out of 5.
And even though there's this other store that has 5 out of 5 stars - but only 40 ratings - I'll go for the shop with the 500 ratings..and the lower score.
Or did I misunderstand something?