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This =p
I think one thing I am most excited for and really hoping to see is how the do it. Just imagine releasing a system where all the games you own on steam (that are controller enabled as well) you can download straight to the steambox in the comfort of your couch, recliner, floor, whatever. If they manage to do that where I can spend so much on the Steam box and already have a huge library of games for my system, I may poop. Also may just be the happiest man alive.
lol. If there is a steam box my money's on valve to win the popularity contest there ;)
But in answer to OP, it'd be the convenience of a console system with the functionality of steam's store and online features i'd guess. And that sounds like a winner to me
Nevertheless, it is known that they are intending to compete with the console market, which I am certainly glad for. Xbox likes to spam paying customers with obnoxious ads and Nintendo hasn't totally got it yet. Sony seems to be the only company in the console market that I don't have any opposing thoughts towards (take it, I don't own a PS3). We need more companies in the console market that have their head straight.
tl;dr version: Steam Box isn't confirmed, but the point of this TV-friendly direction is to compete with the console market.
http://www.gizmag.com/steam-box-confirmed/25378/
http://www.wired.co.uk/news/archive/2012-12/09/valve-steam-box
a couple of links confirming.
http://www.gametrailers.com/side-mission/42173/gabe-newell-confirms-the-steam-box-is-on-the-way
http://www.theverge.com/2012/12/8/3744314/gabe-newell-valve-console-living-room-steam-box
It was confirmed early December. With from what it looks like a projected release in 2013.
Maybe it might end up being a full fledged PC configuration, but what I am trying to get at is Valve has not publicly stated they will be producing their own PC hardware.
The only thing that then confuses me is this:
How many people that don't own a PC capable of gaming even know what Steam is?
If this is the demographic they're going for, they're not going to buy something from this mysterious "Steam" company they've never heard of and will instead go for their beloved Xboxes and Playstations.
Just seems like a push for Steam to get into hardware one way or another. Hope it works out for them...