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Although, no, companies don't just hand them out to too many for nothing. For one, the reviewer must have a sizable following and, also, I believe(and don't quote me on this) that they're pretty much required to publicly review the product in most cases. They give them out for attention to the product, at least in terms of separate hardware, as opposed to software(software is completely different in this realm).
Some reviewers may have a different agreement where they have to send it back, but what is a company going to do with used copies of it's own products in small batches that it can't sell as new? Would probably just be not worth the effort for them but maybe they put it on Ebay.
You probably don't just get free stuff by saying "Hi I'm a reviewer" however.
It probably works more like you buy stuff and get famous writing reviews until you get a chance for them to offer you free stuff. Or if you work at a big company then maybe they approach the hardware manufacturer on your behalf in return for a contract.
Big reviewers often have to sign agreements which may include non-disclosure clauses time limited (till release date) or unlimited and likely also include other obligations including publishing the review.
So these days you can't even call the critics independant. Not in PC hardware.