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The official stance from Valve is pretty cryptic: "Games available for purchase in the Steam store may display their Metascore® (from metacritic.com), which is a numeric measure of the game's critical consensus at a glance."
I think the "may" there implies that there's an option on the part of the publisher. My pet theory is that a publisher has to show it for each game they publish, which is why some games with low metascores don't turn it off. Look at the Capcom sale this weekend, I'm sure they want to turn off the 50s and 60s while keeping on the 80s like DmC.
EDIT: I actually take that back. Dungeons & Dragons: Chronicles of Mystara is an 80, but that score isn't being shown on the store page.
http://www.metacritic.com/game/pc/dungeons-dragons-chronicles-of-mystara