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Well tak this for whatever it's worth. Valve time could mean anything. But the fact that the BRL is an official Valve currency may mean things are changing
Brazil has a really big market for gaming and consoles, and while I could understand Valve not wanting to touch the hornet's nest that Brazilian Customs could be back then, the handling of imports in Brazil nowadays is a lot smoother than it was 10 years ago. Packages now arrive within 1~3 weeks instead of 4 months and a lot more people are used to buying online from abroad.
The import taxes could be collected in advance so the product won't get stuck in customs (if proper documentation is done), thus reducing the risk of a customer not anticipating the fees and giving up on the product after it's already in the country.
This thread was about a 3rd party merch store that has actually shuttered years ago and not about Steam hardware.
https://x.com/ForFansxFans/status/1605986543721660443