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In Europe and Africa, that works out to around midnight, and in eastern Asia and Oceania it's about noon. Can't please everybody, but the maintenance has to be done at some point and it's at the lowest player count time of the week: https://steamdb.info/app/753/charts/
Also, for the vast majority of the things you can do on Steam, the maintenance won't affect you. You can still play games even when you're offline.
https://help.steampowered.com/en/faqs/view/7016-8AFD-19F7-F397
And it's at 3PM PT.
Valve chooses when there are the least playing that happens to be during the peak time your area is playing. Simply choose a different time, if possible, to play.