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There used to be a coupon program with the points. It was so heavily exploited that they removed it completely.
Another issue is the fact you can give away points in rewards. Allowing them to be exchanged for real money would not only incitivize point farming but also be a scammer/account hijacker's wet dream.
Valve tried that a couple times with the Token system. Each time people exploited the crap out of it and it never brought it back when they switched to the points system.
The coupons that were used with the old Token system that users found ways to abuse/stack them to get free games worth over $100.
Ironically you've found a solution to your suggestion, get a credit card that offers cash back. When you use it on steam (or anywhere for that matter) you'll earn cash back, use that towards getting games on steam.
Then sell the gems / keys on the steam market and use the money for new games.
That's the only possible way.
A lot of people do it like that, but you have to be aware that you can get scammed if you're "trading" for awards with the wrong people.
So would a lot of other users, specifically those that would inundate Steam with point begging posts, meme reviews, fake guides, etc. If you haven't noticed, we already have that going on while the points currently have no value. Now imagine how fast that would ramp up if Steam Points could help you buy games.
You're still going to spend hundreds of dollars on games. There is no need to incentivize you.
Even if you don't care in the slightest about community features, leveling up your profile still comes with some benefits. Notably, at level 30.
What is more special about level 30?
It's every tenth level, though granted I have no idea how much XP you actually get from the seasonal badge, in terms of points invested.
You can buy extra showcases and booster pack increase is negligible but does increase every 10 levels.
Why then should Valve give you cashback for those 200k points especially when points have no monetary value irrespective of whether you feel they should.
So if 1 Steam Point is equal to $0.001 that is $6 or 1/3 of steam's profit. So at the rate you propose Valve's profit per game is cut from between 33-50%