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Developers/Publishers offer games for free when they feel like it. I've gotten a fair amount of freebies on steam that are fairly good, usually when a newer version of a game is coming out.
They don't need to bribe users to compete, they have the users, they have a lot of paying users which is the goal. Freebies usually don't drive income - they only have numbers of users redeeming said freebies.
Business is to make a profit, not burn holes in your pocket and drill deep into the ground hoping more people will come and buy something.
I mean Epic makes enough money to basically do that forever. Hell from the Epic lawsuit their conversion rate cost for free games per new user was ASTOUNDINGLY LOW. They probably spend more a week on ads on Facebook than they did the entire budget for free games in 2019
Yet the store is still heavily in the red and has no sign of even breaking even.
I mean seriously? BNever mind that devs already do that fairly frequently if you keep your eyes peeled.
It will not last forever. EA use to give games away. They don't anymore...same with Epc.
https://www.ea.com/en-gb/news/origin-on-the-house
https://store.steampowered.com/app/552500/Warhammer_Vermintide_2/
That was just given away for free on Steam
You can't just keep not making a profit, forever.
These are people that know that they are getting a fee game every weeks so why would they purchase anything at all?
These ideas are usually accompanied with some weak arguments based around exposure and competition, but again the customers being attracted to this are just a lodestone on Valve's neck by using their infrastructure while offering nothing back, and competition in this case is akin to Valve nicking an artery.
The idea could at least pretend to be feasible, such as offering a 50% discount to users who meet ALL of the following criteria:
-The user makes at least 8 pre-purchases on steam.
-The puchases are all individually priced at or above $49.99.
-The purchases are kept until the refund option has expired.
-All purchases are made om the same account.
-The discount and purchase tied to the discount are not giftable or tradeable.
This is still silly, but at least it shows some good faith by ensuring that money flows into the system, rather than just shamelessly mooching from Valve.
1 - Epic is giving away free games as an incentive to sign up for an Epic account. They're trying to grow their userbase, and it would he extremely difficult to try and just compete directly.
2- Valve has no reason to do the same. They already have a massive userbase that's actively growing without having to offer freebies.
I don't think people asking for freebies on Steam because that's what Epic is doing indicates greed. I think it's just highlighting the value of having games on Steam. It's clear that Steam is not just another launcher, and it does matter to people where their games are. Epic gives games away, and a lot of people are enjoying that, but at the end of the day a lot of them wish those games were on Steam instead. There's value there.
Still doesn't change the fact that Valve has zero reason to offer freebies though.