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Not the same but I feel your Epic-yadayada so I will try to help you out...
Epic just throws away money to lure customers over to their plattform. There were no cashflows involved to begin with. So they make a huge loss without ANY sort of compensation. No loyalty involved; just outright moneyburn.
Steam Points however are generated after someone spent money. So Valve has some money to play around with. And NOW they can decide to use that money to introduce some sort of loyalty program.
Even the new customers coming over to Steam after these news would have to SPEND MONEY FIRST in order to get something "for free". Oh and by the way... how do you think Coupons work on here?
Where people ask regularily how to get rid of those?
Not to mention that you only get coupons for rather crappy games.
When was the last time you got a coupon for a game from a big publisher with an actual decent discount?
Wait, when did this start to be a discussion about quality standards and who on this planet made you the alpha and omega about standards? Anyways I will again jump on your strawmaning...
Apparently in November. I do not craft badges that often really. November was the last time I crafted for coupons. After that the Mysterious cards dropped and you know the drill.
https://steamcommunity.com/sharedfiles/filedetails/?id=2715803077
https://store.steampowered.com/app/897930/Demonheart_Hunters/
I personally do not enjoy such games that much but a friend of mine would've been very happy to get their hands on that game for that cheap - actually 90%-off is cheaper than any sale this game ever had. I had to redeem it for myself though because well I am a collector.
However since I found out that you can only receive coupons for games that you don't own yet makes them highly attractive for me.
PS:
Nice how you dodged the core of my answer. And for the sake of you going back to topic:
We are talking about discounting products. The quality is absolutely irrelevant.
Back in 2017 or when the first time was the Lunar New Year sale had that $5 coupon for these "Tokens". The tokens pretty much had the same mechanic as the Steam Points have - spend money; earn Tokens. Those $5 came out of Valves pockets. Now some maths...
$1 spent = 100 Tokens
5000 tokens = $5 coupon
So you basically spent $50 to receive a $5 gift and that applied for EVERY product on Steam. So apparently you could receive something like Final Fantasy or Alan Wake for free.
Did that hurt Valve? Not really because the next sale had pretty much the same mechanic just disguised differently.
Free games want as many people as possible, why restrict it behind Steam points ?
Paid games are for profit, why accept Steam points which are worthless ?
Now people say this is worthlessand want free games
I have even seen threads about earn to play where people want to be rewarded with cash or benefits to play a game.
On the net and mobile the free sites or games exists because there is adverstisment behind
Do we want ads pop ups in games or game that relink us to purchase sites .?
Gamers HATE paywalls, and that's what this scheme is. The media wouldn't emphasise that you have to become a paying customer, and gamers would ignore it anyway. They come to Steam, find out that you only get access to useful point amounts after spending A LOT of money -- and then they lose their minds, ranting that they have been scammed, that the deals are a fraud, and if their response to Epic trying to end free game periods and coupons is any guide, threatening to physically attack Valve's buildings and the employees in them. No money or good PR there.
Also, the purpose of loyalty programs is customer retention. Valve has gone from 25 million concurrent users at the end of 2020 to 28 million this year, according to recent reports. Valve doesn't need to bribe people to stay in order to make itself look successful. If you are not paying for stuff, if you are not an actual customer, Valve doesn't need to care about threats to leave and making yourself Epic's non-spending problem.
I completely agree with you on the aspect of PR. However I was not upset about people calling this a bad scheme; because it is. I was mad about smartaces acting like such a scheme would lead to bleeding money; which was shown often enough that it does not.
I am especially upset about people comparing such a loyalty program to that weird bribing scheme Epic does; which as I pointed out clearly enough it is not.
PS: Of course I would enjoy such a loyalty program because I am a big spender on Steam. However I do not want such a loyalty program because it could lead to an even worse "Begging for Awards"-flood than we already have because that way Points would actually become monetary valuable from a users perspective.
So dev/pubs already have the ability to list their game for free.
I am not wanting free games. I'm just making a suggestion for what is basically rewards points that only gets you chat profile decorations on a games service.