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Tell EA to put the individual games on sale.
If you want the benefits of a bundle, then you refund the benefit as a bundle as well.
I think I could do that at Costco but that's not really a good example :P
If I had known one game was unplayable, of course I would have bought just the one that works. But it wasn't the case. Your comparason doesn't work, since the two cereal boxes are in the same condition. If you bought a two pack of cereal, but for some reason one of the two was stale, unedible, I'm sure any shop would refund a product that's unable to be consumed. Which was the case here, I couldn't launch a game on an empty server.
All of the answers so far weren't solutions, just ways to be more careful not to get in that situation, but that doesn't work 100% of the time. And even if it did, no one should have to be careful a game even works before buying it, we expect products to work. When they don't, we should be able to do exactly what my suggestion is. Refund a part of it, compensating for the bundle promotion, and be able to pay the individual price for it.
Costco is a membership store with different perks. I'm just talking about regular stores.