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Why should the other platforms allow Valve to do so through Steam?
Well Steam ALREADY supports shortcut games/files/software etc into their platform from other owner's as of now. It just means those files transferred to Steam obviously aren't theirs. I'm constantly adding extra launchers from various platforms after downloading a game that was from Valve/S itself. It wouldn't be hard and it's not a big deal? Sometimes I'd like to keep all my crap on one base instead of 6, that's my point.
Not every decision by Valve seems purely driven by money. They've done stuff like family sharing that let's you avoid spending more money in Valve's ecosystem by sharing games. Good features like that though can help keep people interacting with Steam's ecosystem though, and potentially seeing new stuff they're interested in buying. Showing people games like Battlefield V isn't going to lose Valve any money because the game isn't on Steam anyway, but that type of feature would keep gamers on Steam more, making it easier for Steam to advertise even more, whilst potentially making life more convenient for gamers (especially controller users).
As for why other platforms should let this happen? Well I suppose the idea is that there would be no proper interfacing with other launchers, it would just be like having searched for games in a Google search and having the resulting store pages displayed in the Steam window. I don't know that you would actually need permission to display what is essentially just a Google result, although perhaps Valve could at least add a little "you are now leaving steam store" warning when going onto a non-steam games page, to indicate some of Steam rules would not apply to buying those games.
Why would it benefit Valve to advertise for a competing store? They much rather have you stay on the Steam store and purchase games from there.
^^this.
I already answered that in the post above. They don't sell those games anyway. If they only show you games from other storefronts you go looking for though, they aren't losing money, but they are keeping you inside their ecosystem and interacting with their market more than letting you go looking around other storefronts.
You really need a basic business course before you continue this conversation.
Why cant I see stuff on the Amazon website that I want to buy from Walmart?
Really? If people can't find the game they like on Steam, they'll have two choices. Either go on searching through Google for it or check for an alternative in Steam (and thusly giving you chances on a sale). By advertising the competition, you not only guarentee yourself that you don't get a sale, you actively send them to a different store.
Do you know why others ship their launchers with their games on Steam? So they have a bigger chance that you'll spend time on that launcher and their store.
You want Valve to actively advertise their own competition in their own storefront. Do think on that.
Oh I concede that I have no proper business experience, and Valve is indeed a business. It just doesn't seem like they've always made decisions that explicitly result in more money. Like their family sharing program. Over long distance, I could share my game library with someone and spend less on games on Steam as a direct result of it. And I'm not saying put ads for Battlefield V, an Origin game, all over Steam or anything. I'm just suggesting that the search function on the store is capable of finding non-steam games, as Steam's internet browser would be capable of doing anyway. It could even just open a page that says something like "This game does not exist on Steam, would you like to do an internet search of it?", and it replaces the store page with a Google search via the web browser.
It's just a means of skipping the step of clicking out of Steam itself to go googling anyway. Steam already does a lot of stuff it didn't have to do, but did regardless. Would it really be so bad to implement their web browser into the Steam search bar in the way described above?
What you want is for Valve to promote competing platforms natively on their own service which sounds silly as a business.
I already acknowledged that fact in the first post. If being able to search for non-steam games through it isn't fine, I still think the idea of Steam automatically finding and adding games from your system (and injecting overlay support) is a decent idea. Would make life easier for living room controller users, and I think pc gaming could still use a lot more conveniences.