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This is best seen with the Nudity and Adult Content(I think it is) tags - many kids' games will apear in the "All" list for these tags.
For others, it's personal preference I suppose. My personal bugbear is when a game about something fictitious, impossible, sci-fi or whatever is tagged, "Simulation"....but I guess there are far worse things to worry about in life.
Then, as an example, this comes up:
http://store.steampowered.com/app/493340/?snr=1_7_7_151_150_2
This game does NOT have any open world tags, yet when searching by the open world tag, it comes up. This should not happen, the search is broken.
Many, many titles come up that should not.
Actually, it does have the Open World tag. You just don't know where to look for it.
Next to the list of tags, left to right by order of importance or frequency, n ot sure which, is the + icon. This will pop a sub-window showing you the full list.
Ok, my suggestion is for steam to vet these tags by making sure they get enough votes. IE: If 1000 users add tags to a game, and out of those 1000 tags, open world is only added like 10 times then perhaps the open world tag should not be considered valid.
Otherwise tags are useless.
You can also use some google tactics as well. Basically if any user adds a tag to a game, then ask them if another tag that has been added is appropreate. IE: I tag a game as a Simulation, then when I submit it, steam says, "Do you think this game is also an Open World game?"
You are right, Steam needs a vetting system.
Actually, you could just have a VETO system when the game is added. Say you add a game for 5yr olds....you can block the addition of the "nudity" or "adult content" or "gore" tabs.
Same goes for a graphically violent game - can't add "family friendly".
Not sure how much further you could go, apart from those very basic ideas as what some people consider say "strategy", others consider "action RPG" or something else.
I know I've tried adding an unpopular (though relevant/true) tag to a thing -- such as "Dragons" to this game, where the main character and her obnoxious older sister are both canonically dragons, and giant bone dragons also appear in the third level -- but it doesn't show up immediately at all. In fact, it still hasn't shown up in this case.
I'm concerned that this may result in abuse by unscrupulous publishers.
Alternatively, maybe all requests would have to go through Valve staff, but that would create extra work for them.